Over the holidays, some of my friends asked me how I was doing with my blog. It’s valid question – especially since it’s evident that I spend a lot of time here – and, it’s one that was really sweet of them to ask. Strangely though, it was a question that I found difficult (and, a little awkward) to answer!
I mean, how do you measure a blog’s success? It’s not like writing this blog this is my job or my profession. And, well, it’s not (really) a business. But, to say it’s hobby wouldn’t be entirely accurate either. It all left me asking: what in the heck is it, anyway?!? When you really think about it, blogging is kinda – well – bonkers. And, I think it’s safe to say bloggers are kinda bonkers too! I can say that because I am one, lol.
Before you get all “What?!? I’m a blogger and I’m not bonkers!” on me, hear me out.
For starters, bloggers sit down and crank out thousands of words on any given day, (usually) without direct compensation and without the risk of punishment if they don’t get it done. But fueled by a stubborn self-motivation (and caffeine), you end up meeting your own self-imposed deadline, even if kills you. You hit “publish” hours after you should have been in bed, and send those 1000+ words out into the big, unknown world to be read mostly by strangers who might ultimately think that everything you’ve written is moronic. (Bonkers? Yup.)
If you are lucky, a fraction of those lovely readers will give you positive reinforcement by ‘following’ your blog or by leaving a comment that warms your heart. (An aside: I SERIOUSLY love comments! Just sayin’, hint hint. )
But, it’s just as likely that those carefully crafted words might elicit negative comments, or worse, sit on a page with only the sound of crickets chirping. Seriously, where’s the instant gratification in THAT?
Oh, and then there’s the whole possibility that what you wrote might actually be read by people you know in your real life – you know, like friends, acquaintances, co-workers and friends’-cousins-twice-removed. On a good day/blog post, there’s a chance that they might be impressed by what they’ve read, and be left thinking that you are more talented than they knew you were. (Booyah!) But, then there’s all those sleep-deprived, rambling blog posts (like this one, lol) that leave them scratching their heads and wondering if you’re playing with a full deck. Either way, you’re gambling on your reputation! (Bonkers? Yippers.)
From time to time, on the ‘crickets chirping’ kind of days, it’s easy to think about quitting the blogging gig. You question why on earth you started blogging in the first place. After all, there’s so many more things you could be doing with your time. (Hello treadmill.) But, just as quickly, you think of another new project to blog about – or perhaps something you pinned to Pinterest from your blog last month ‘goes viral’ – and then you’re all fired up again. So, you crank out another 1000+ words the next day, without any hesitation.
I mean, really, who does that?!? Bonkers? Heck yeah.
So back to my friends’ question, “How are you doing with your blog?”
After I thought long and hard about it (and established that blogging is bonkers, and that, by extension, I must be bonkers too), I decided that it’s time to come up with an answer . I’ve been blogging here for a couple of years, which seems like a long time to do something without a having, dare I say it, a *plan*, other than a casual understanding of why I blog.
Perhaps the start of a new year is a good time to decide what I want this blog to be (or not)?
Hope to see you next time when this bonkers blogger will probably still be thinking out loud about how to measure my blog’s success.
Have a great weekend, peeps.
P.S., You might also like these other ‘Blogging Tips’-ish posts: