I came across this ‘word art’ the other day on Pinterest.
It’s re-created from Apple’s “Think Different” campaign from the late 90s. I’ve been in the ad agency world since the mid-90s, so this ‘little’ piece of advertising pop culture has been in my consciousness for many years. The original ad campaign, which featured famously imaginative 20th century personalities, like Albert Einstein, Pablo Picasso and Jim Hensen, is iconic in the ad world.
I love this little piece of inspiration. I’ve always enjoyed creative activities, but my personality is pretty ‘safe’ and analytical by nature (hence, my MBA ;-)). Perhaps that’s why I envy people who aren’t afraid to take risks. Like, REALLY big risks. They push the rest of us forward.
For me, the lesson in this great piece of word-smithing is simple.
Try something new.
Push your own boundaries of what feels safe and comfortable.
After all, you don’t need to invent the light bulb or land on the moon, or have the last name Edison or Earhart, to change your own world ;-). So get crackalackin’!
Until next time,
The full text of Apple’s original manifesto has a little more content and inspiration. It reads…
Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes.
The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them.
About the only thing you can’t do is ignore them. Because they change things. They invent. They imagine. They heal. They explore. They create. They inspire. They push the human race forward.
Maybe they have to be crazy.
How else can you stare at an empty canvas and see a work of art?
Or sit in silence and hear a song that’s never been written?
Or gaze at a red planet and see a laboratory on wheels?
We make tools for these kinds of people.
While some see them as the crazy ones, we see genius.
Because the people who are crazy enough to think they can change the world, are the ones who do.