Wow, it’s hard to believe its already Day 10 of the “31 Days” Series going on around the Blogosphere. My own series on vintage home decor advertising is in full swing, and there’s no shortage of fabulous ads out there to show you.
So, did you catch yesterday’s psychadelic ad for Westinghouse 1968 fridge with “mood matching” panels? Well, as I’m sure you can imagine, refrigerator advertising wasn’t always that way. Up until that time, refrigerator marketing was pretty wholesome, and aimed directly at the female of the home. The image of “the happy homemaker” and her child (usually a daughter) adding a freshly baked apple pie to a fully stocked fridge was common.
In fact, just 12 years before the groovy fridge ad you saw yesterday, even the advertising for Westinghouse was quite innocent. Check out this 1956 ad for their “stoop-saver” refrigerator (with the freezer on the bottom). What a difference a decade can make!
I had to chuckle at her description of the “giant” freezer! It wouldn’t fit more than a pot roast and an ice cube tray! Notice how quickly she opens and closes it, teeheehee.
See you tomorrow,