Happy “It’s almost Friday Day”!
Thanks for popping by my “31 Days” Series on vintage home decor ads. If you’d like to play catch up, just click on the “31 Days” button in the sidebar, and you’ll find all of the 12 ads up to this point!
The headline of this 1971 Dansk ad reads:
“Dansk bridges the generation gap.”
Does it ever! This ad demonstrates that some things in home decor, like Dansk, are simply timeless.
In fact, doesn’t this ad – and the grey dinnerware set- look like it could jump straight of the page of a Fall 2011 home decor magazine?!?
And just to prove it, I popped over to the Dansk web site to see what colours are currently in vogue. I found an array of stunning ‘neutrals’ like white, khaki and sage – but my favorite was a mysterious foggy grey almost identical to the one in this 1971 ad (minus the brown earthen trim which I actually love).
I bet this (now vintage) set made more than one 1971 bride a happy girl! I’ve always loved the look of Dansk dinnerware, and regret not having registered for it for our own wedding over a decade ago. It’s so simple and timeless that you’d never have to worry about it going out of style, especially in a neutral colour like gray!
That seems to be their whole philosophy. According to Dansk’s web site:
“Over 60 years ago, Ted and Martha Nierenberg recognized Scandinavian design as the perfect vehicle for the new casual living style that was evolving in America after World War II. At the time, American architects and manufacturers were adapting a wide variety of new materials, technologies, and designs to the new postwar attitudes. No more separate dining rooms that relegated kitchens to workshops for food preparation. No more formal parties that required engraved invitations, fine linen, good china, and real silver. Americans wanted to gather for fun—for barbecues, fondue parties, and smorgasbords. The walls between cooking and dining were fading away – with more casual social interactions taking center stage.”
Before signing off, just wanted to clarify that this post in no way sponsored by Dansk. I’m just a typical (unpaid) fan!
Hope to see you back here tomorrow when I’ll clue up Week 2 of my “31 Days” series on Vintage Decor Ads!