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Vintage Home Decor Ad 26 (of 31): The ’90s Signature Fabric: Microsuede!

Vintage Home Decor Ad 26 (of 31): The ’90s Signature Fabric: Microsuede!

27 Oct

This post was most recently updated on September 23rd, 2019

1949 Ad for Naugahyde.      Remember this post from early in my 31 Days Series?!?

If you’ve been following along my Vintage Home Decor Advertising Series, you’ll have noticed that I’ve made an attempt at presenting these vintage ads chronologically.  That means we are almost up to the 90s.

Well, peeps, the 90s might be considered vintage by some, but personally, this girl refuses to accept it, lol.  It was the decade I finished high school and graduated with my undergrad degree, so there’s no way the 90s can be vintage yet, or that might mean that I’m vintage. Yikes.

So today’s ad, from 1990, is going to be my absolute cut-off point for these vintage ads!  Over the final days of the series, I’m going to select a few more of my favorite vintage ads from past decades.

But for today, I’ve got a great one from 1990. If vinyl, or more formally, ‘Naugahyde’, was the signature, easy-clean  fabric of mid-century decor (see above right), then the 1990s’ counterpart had to be micro-suede! 

It seems that no one is exactly sure when and where microfiber was first developed, but most of the sources I read said it was most likely invented by the Japanese during the mid-1970s. But it wasn’t commercially marketed until the 1990s, which was when today’s ad was introduced.

Vintage Home Decor Ad from 1990s

1991 Ad, Source: “Found in Mom’s Basement”

Back then (and still today, really), it was seen as a miracle fabric – so good that it was possibly “A Fabrication of Your Imagination”.  Heralded to be as soft as real suede, yet durable and simple to clean, micro-suede began showing up on furniture everywhere – just like on this ‘oh so late 80s’ color-blocked chair!  And, of course, when lounging in chair as fabulous as this, you’d have to have your very own color-blocked micro-suede pant suit to match!

Apparently, one of the big advantages of micro-suede was its ability to hold color, so that’s why you’ll see some crazy vivid furniture in this fabric.

Micro-suede is still hugely popular today, but thankfully in furniture colors and styles that are much less, um, jarring. (Although, there are still some pretty ugly pieces out there done in this fabric!)

Personally, I’ve never owned a micro-suede couch, but I do have friends who swear by them. So how about you? Is micro-suede your miracle fabric?

Hope to see you back here for the final 5 ads in the series!

~Kerri

By Kerri, October 27, 2011, Filed Under: Uncategorized

About Kerri

Kerri Roche is the voice behind A Pop of Pretty, a Canadian-based home decorating blog, where she shares her love of modern cottage and coastal style, from the island of Newfoundland. Kerri is a lifelong interiors lover and an avid home enthusiast. She holds an MBA and Bachelor degree in Commerce (Marketing). Her blog is a creative outlet where she loves to inspire other style seeking home lovers with design and renovation ideas, DIY home decor tutorials, and shopping tips as she decorates her suburban family home and coastal cottage - all while juggling a busy young family, including a globe-trotting husband, 3 busy kids (including twins), and two energetic dogs named Finny and Winnie.

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« Vintage ’80s Martha Stewart Ads: 31 Days of Vintage Home Decor Ads (Day 24 & 25)
Gorgeous Mid-Century Telephone Ads: 31 Days of Vintage Home Decor Ads (Day 27) »

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  1. Kerri says

    October 27, 2011 at 4:31 pm

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Hello & Welcome

Welcome! I'm Kerri. I love pretty modern cottage and coastal home decorating style. I aim to inspire style seeking home lovers to decorate with confidence, by sharing decorating ideas, shopping tips, tutorials + inspiration. Read More…

“A Pop of Pretty is packed with DIY projects and conversations about the most pertinent design issues of today (like whether you should really have a gallery wall). The writing has an easy, breezy pace.” – The Star

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